英语翻译汉译英如下：如今,品牌已成为了一个企业十分重要的无形资产,是企业核心价值及核心竞争力的体现.一个享有盛誉的品牌是

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如今,品牌已成为了一个企业十分重要的无形资产,是企业核心价值及核心竞争力的体现.Nowadays,the brand has already become very important intangible assets of an enterprise; it is the embodiment of key value and key competitiveness of enterprises.一个享有盛誉的品牌是一个企业最宝贵的无形资产,是企业取之不尽用之不竭财富源泉.A brand enjoying high reputation is the most valuable intangible assets of an enterprise,and is enterprise's inexhaustible wealth source.品牌战略的实质是通过对战略的制定和实施,最大限度地发挥品牌的竞争优势.The essence of brand strategy is to give play to the competition advantage of the brand to the maximum extent through the formulation and implementation of the strategy.一个企业要想在市场竞争中长盛不衰,就要实施品牌战略,它是实现企业可持续发展的重要手段.An enterprise should want to be prosperous forever in the market competition,it is necessary to implement brand strategy because it is the important means for an enterprise to realizes its sustainable development.本文在对品牌战略相关基本概念解析的基础上分析了企业品牌战略的构建以及品牌战略对企业可持续发展的重要意义.On the basis of analyzing the basic concepts related to brand strategy,this article analyzes the construction of enterprise's brand strategy and the important meaning of brand strategy on enterprise's sustainable development
关键词：企业 品牌 品牌战略
Key words:enterprise；brand；brand strategy