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Kang Je Gyu's marketing of “taegukgi” offers a blueprint many in Aisa could follow.The $15 million film faced a do-or die premiere in february,when “Lord of the Rings:The Return of the King”was still in theaters and “Silmido” was breaking box-office records.Industry insiders thought the audience for blockbusters was spent.Kang's response:a gala opening at Seoul's ritziest
theater,with A-list celebrities walking the red carpet and thousands of giddy fans in attendance.“taegukgi”had a record-breaking debut on more than 500 screens,and earned $10.7 million its frist weekend.
Kang Je Gyu's marketing of “taegukgi” offers a blueprint many in Aisa could follow.The $15 million film faced a do-or die premiere in february,when “Lord of the Rings:The Return of the King”was still in theaters and “Silmido” was breaking box-office records.Industry insiders thought the audience for blockbusters was spent.Kang's response:a gala opening at Seoul's ritziest
theater,with A-list celebrities walking the red carpet and thousands of giddy fans in attendance.“taegukgi”had a record-breaking debut on more than 500 screens,and earned $10.7 million its frist weekend.
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