问题描述：
英语翻译
1.Managing a truly global multinational company would obviously be much simpler if it required only one set of corporate objectives,goals,policies,practices,products and services.
2.Companies that want to be successful in foreign markets have to be aware of the local cultural characteristics that affect the way business is done.
3.A fairly obvious cultural divide that has been much studied is the one between,on the one hand,the countries of North America and north-west Europe,where management is largely based on analysis,rationality,logic and systems,and,on the other,the Latin cultures of southern Europe and South America,where personal relations,intuition,emotion and sensitivity are for much greater importance.
4.A 50-year-old Japanese manager,or a Greek or Italian or Chilean one,would quite simply be offended by having to negotiate with an aggressive,well-educated,but inexperienced American or German 20years his junior.
5.But the principle might well be resisted in more collectivist cultures,and in countries where rewards and promotion are expected to come with age and experience.
6.He was also desperate not to earn ore than his boss,which he thought would be an unthinkable humiliation that would force the boss to resign immediately.
7.JIT is wholly contrary to the European and American logic of encouraging greater productivity,and welcoming production that exceeds the agreed schedule or quota,and stocking extras in case of future problems.
8.This avoids all the waiting and moving time involved in sending half-finished items from one department to another,although it often requires flexible,multi-skilled employees.
9.If factories are equipped so that set-up times are short,very small production runs are possible.
10.As well as satisfying existing needs,marketers can also anticipate and create new ones.
11.Marketers are consequently always looking for market opportunities-profitable possibilities of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage,due to its distinctive competencies (the things it does particularly well).
12.The company must also take account of the existence of competitors,who always have to be identified,monitored and defeated in the search for loyal customers.
13.They collect and analyse information about the size of a potential market,about consumers’ reactions to particular produce or service features,and so on.
14.Promotion groups together advertising,publicity,sales promotion,and personal selling,while price includes the basic list price,discounts,the length of the payment period,possible credit terms,and so on.
15.Advertising informs consumers about the existence and benefits of products and services,and attempts to persuade them to buy them.
1.Managing a truly global multinational company would obviously be much simpler if it required only one set of corporate objectives,goals,policies,practices,products and services.
2.Companies that want to be successful in foreign markets have to be aware of the local cultural characteristics that affect the way business is done.
3.A fairly obvious cultural divide that has been much studied is the one between,on the one hand,the countries of North America and north-west Europe,where management is largely based on analysis,rationality,logic and systems,and,on the other,the Latin cultures of southern Europe and South America,where personal relations,intuition,emotion and sensitivity are for much greater importance.
4.A 50-year-old Japanese manager,or a Greek or Italian or Chilean one,would quite simply be offended by having to negotiate with an aggressive,well-educated,but inexperienced American or German 20years his junior.
5.But the principle might well be resisted in more collectivist cultures,and in countries where rewards and promotion are expected to come with age and experience.
6.He was also desperate not to earn ore than his boss,which he thought would be an unthinkable humiliation that would force the boss to resign immediately.
7.JIT is wholly contrary to the European and American logic of encouraging greater productivity,and welcoming production that exceeds the agreed schedule or quota,and stocking extras in case of future problems.
8.This avoids all the waiting and moving time involved in sending half-finished items from one department to another,although it often requires flexible,multi-skilled employees.
9.If factories are equipped so that set-up times are short,very small production runs are possible.
10.As well as satisfying existing needs,marketers can also anticipate and create new ones.
11.Marketers are consequently always looking for market opportunities-profitable possibilities of filling unsatisfied needs or creating new ones in areas in which the company is likely to enjoy a differential advantage,due to its distinctive competencies (the things it does particularly well).
12.The company must also take account of the existence of competitors,who always have to be identified,monitored and defeated in the search for loyal customers.
13.They collect and analyse information about the size of a potential market,about consumers’ reactions to particular produce or service features,and so on.
14.Promotion groups together advertising,publicity,sales promotion,and personal selling,while price includes the basic list price,discounts,the length of the payment period,possible credit terms,and so on.
15.Advertising informs consumers about the existence and benefits of products and services,and attempts to persuade them to buy them.
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