问题描述：
英语翻译
Begin by reviewing the basics
The basic essentials of marketing and advertising are defining your products or services and matching them up with customers who will benefit by using those products or services.These customers are generally referred to as your "target market." The people most likely to buy your product because they fit a profile of your ideal customer.
To begin,make a list of every product and service you offer.If you own a hardware store you don't need to list every nut and bolt.Use category listings if individual products are too numerous to list.Next what are the benefits of each product or category?The benefits should suggest a type of person or persons who should like this product.What is their age group?Male or female?Education?Income?Lifestyle?You're product benefits should appeal to some of these groups.
Next try to construct a profile of your ideal customer for each product.(See:Target Marketing:Who They Are; How To Find Them) which will give your some guidelines for doing this.In addition,if you are a small town or small market business; (See:How To Find The Real Target Market In A Small Town).
Begin by reviewing the basics
The basic essentials of marketing and advertising are defining your products or services and matching them up with customers who will benefit by using those products or services.These customers are generally referred to as your "target market." The people most likely to buy your product because they fit a profile of your ideal customer.
To begin,make a list of every product and service you offer.If you own a hardware store you don't need to list every nut and bolt.Use category listings if individual products are too numerous to list.Next what are the benefits of each product or category?The benefits should suggest a type of person or persons who should like this product.What is their age group?Male or female?Education?Income?Lifestyle?You're product benefits should appeal to some of these groups.
Next try to construct a profile of your ideal customer for each product.(See:Target Marketing:Who They Are; How To Find Them) which will give your some guidelines for doing this.In addition,if you are a small town or small market business; (See:How To Find The Real Target Market In A Small Town).
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