[Jony Ive (Senior Vice President Design):]
The iPhone 5c is in many ways the distillation for what people love about the iPhone 5,it’s simpler,more essential,yet is more capable and certainly more colorful.We believe the iPhone is an experience,an experience is defined by hardware and software working harmoniously together.We continue to refine that experience dramatically blurring the boundaries between the two making it more powerful,more intuitive and ultimately more useful.iPhone 5c is beautifully,unapologetically plastic.
Multiple parts have been reduced to a single polycarbonate component,whose surface is continuous and seamless,I think the designs with a real coherence are the result of developing phone material and color unison,each element in forming and in many ways defining the other creating a significant and a meaningful deign.Just as with its appearance we took the same phonetical care with how the iPhone 5c feels in your hand,that sense of quality and integrity that’s synonymous with the iPhone that meant developing the design by creating a whole new structural architecture.
It starts with a single piece of polycarbonate,into it which we install a steel reinforced frame,creating a bespoke assembly that doubles as an antenna,we then add to rear plate,we then machine holes for the buttons,ensuring perfect alignment and then the entire assembly goes through multiple finishing processes,including a clear lacquer hard coat that creates a durable and incredibly glossy surface.This whole process culminates in an extraordinarily rigid structure and a solid dense feel that you would not expect from a plastic product.
From the beginning we wanted to design cases as colorful and as well made as the iPhone itself.The soft mat microfiber line silicon is a very intentional contrast to the glossy hard coat finish of the iPhone.The result is a case that extends and compliments the product,while offering dozens of colorful combinations.
[Craig Federighi (Senior Vice President Software Engineering):]
iPhone 5c is built on a foundation of features that people know and love,with a beautiful 4 inch retina display,blazing fast performance and console level graphics from the A6 chip,the 8 mega pixel eyesight camera and an impressive battery life.And now,we’ve added more LTE bands than any other smartphone in the world,and we’ve given it a new facetime HD camera for even better facetime calls and self portraits.
Beyond that it comes with iOS 7 which includes new features like control center,airdrop and iTunes radio,combined with a ton of other great features,iOS 7 creates an experience that’s even simpler,more useful and more enjoyable.iOS 7 is designed to compliment the iPhone 5c beautifully.The wallpapers are color matched to the exterior and the translucency inherent in iOS 7 carries this color through everything you do.This is just another great example of how we design and engineer products in concert.It really is the only way that we believe provides the right experience.
[Jony Ive:]
I think it’s quite remarkable when something feels familiar and yet it’s new at the same time,that’s the iPhone 5c,it’s the vivid realization of hardware and software together in one device.
