问题描述：
英语翻译
本文首先分析浙江省服装品牌国际化存在的问题和结构的不完整性,然后论述了服装品牌国际化存在的问题及实施策略,最后提出一些针对性的策略.浙江省服装品牌国际化的问题出现在：中国企业品牌实力较弱,相比欧美、日本等发达国家,中国尤其浙江省服装品牌尚处于发展阶段；浙江省服装品牌很难赢得消费者的信任,当外国商品进入中国市场时,中国人普遍认为洋东西好,中国是发展中国家,对于本国销售的产品在产品质量和服务方面存在着不信任感；文化上的差异,对于日韩品牌的服装尤其年轻人认为符合自己的穿衣品位,而对于本国产品则显现出款式单一,模仿严重,不突出等诸多缺点；缺乏有效的战略性品牌管理,品牌战略就是要将品牌作为企业的核心竞争力,品牌战略化的本质就是创造差异化的竞争战略.
关键词：服装品牌 国际化 策略
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问题解答：
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Firstly,the problem of clothes brand internationalization which exist in Zhejiang province and the structure imperfection are analyzed.Secondly,the problem of clothes brand internationalization which exist in Zhejiang province and practical strategies are discussed.Finally,some strategies for solving these problem are mentioned.The problem of clothes brand internationalization which exist in Zhejiang province are listed as follows:the clothes band advantages of Chinese enterprises still weak.Compared with those enterprises in developed countries such as Europe,USA,Japan and so on,the clothes brands in China,especially in Zhejiang province,are still need to develop.The clothes brands in Zhejiang province are difficult to win the consumers' confidence.When foreign goods entering the Chinese market,the general belief in Chinese is the foreign goods is better than the Chinese goods.China is a developing country,people are doubt on product quality and service of home goods.Cultural differences,including clothes brand,especially for young people,think that clothes brand of Japan and ROK fit for their taste.The fashions of our home products are lack of variety,copy each other,not prominent and lack of strategic management of brand.The strategic management center the brand as the core competence in enterprise.The brand stratagem essence is the complement stratagem which can create differentiation.
Key words:clothes brand,internationalization,strategy
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