英语翻译了解中国文化在世界各国的现状后,深刻的认识到营销中国文化的迫切性和重要性.本文从中国文化概论和中国文化特征入手,

After overviewing the current situation of Chinese culture among countries all over the world, we have profoundly got to know the urgency and importance of marketing Chinese culture. This article strarts from gerneralizations and characteristics of Chinese culture. It lists some successful cases of culture marketing both in Korea and Amercian by distinguishing between marketing and sales promotion.And then it puts forward culture marketing strategies specified for China after its analyzing of the awkard situation.
keyword: Chinese culture, characteristics of Chinese culture, marketing, sales promotion, marketing strategy