Mankind is entering the network economy era,the future economic development is a major characteristic of the network.In today's world,due to network and technological progress,driven by the rapid development of the network economy.Especially the Internet,the emergence of a profound impact on all aspects of human life.To the Internet as a platform,with network will "Tianya" change "Zhichi",breaking the traditional industry boundaries,and created a new business ecosystem,providing access to a display area of the business opportunities of globalization has become a powerful enterprises open up the future And the competitiveness of the new survival method.Network marketing is central to customer demand for the marketing model is the marketing network.Network marketing companies can always marketing activities and three mobile elements (information flow,capital flow and logistics) with smooth operation and to form enterprise production and management of a virtuous circle.
Network Marketing Network and narrow the gap between the distance from the space between people,and expand the commercial area of goods and people to choose the scope.Network marketing than traditional marketing does have its tremendous superiority,it's convenient,fast,service and flexibility,and so on will lead the entire business,the whole community together to network era,into the e-commerce world.
In general,it should be said that the Chinese e-commerce is still in a preliminary stage.Enterprises are the mainstay of e-commerce,enterprises,particularly SMEs,the ability of e-business applications is still relatively weak.So,how-to guide our Chinese enterprises,especially small and medium enterprises,the development of electronic commerce,there indeed is the Government and the whole society should be concerned about and support the thing.Information Secretary,Ministry of Commerce Wang Pei told reporters that:"the use of electronic commerce,Internet marketing means opening up trade in recent years introduced various government vigorously carry out the activities,this information is the inevitable trend of development."
人类正步入网络经济时代,未来经济发展的一大特点就是网络化.当今世界,由于网络技术的进步,带动了网络经济的迅猛发展.特别是互联网的出现,深刻地影响了人类生活的方方面面.以互联网为平台,凭借网络将“天涯”变“咫尺”,打破了传统的产业界限,创造了全新的商业生态系统,为企业提供了进入全球化领域施展的商机,成为企业开创未来的强大的竞争力和新的生存方式.网络营销就是以客户需求为中心的营销模式,是市场营销的网络化.网络营销可以使企业的营销活动始终和三个流动要素(信息流、资金流和物流)结合并流畅运行,形成企业生产经营的良性循环.
网络环境和网络营销拉近了人们之间的空间距离,扩大了商业的领域和人们选择商品的范围.网络营销比起传统市场营销确实有着其巨大的优越性,它的方便性、快捷性、服务性和灵活性等等将带领整个商业、整个社会一起走向网络的时代,走进电子商务的世界.
从总体上看,中国电子商务应该说还处在一个初级阶段.企业是电子商务的主体,企业特别是中小企业对电子商务应用能力目前还相对比较薄弱.所以,怎么样引导我们中国的企业,特别是中小企业电子商务的发展,确确实实是政府和全社会都应该关注和支持的一件事情.商务部信息化司司长王新培对记者表示：“利用电子商务、网络营销手段招商引资开拓贸易是近几年来各个政府大力开展的活动,这也是信息化发展的必然趋势.”
