英语翻译新形势下电视广告营销模式探讨摘 要现代电视广告整体泛滥、低级、庸俗,广告已经失去了“广而告之”的初衷,各种电视广

The overall spread of modern television advertising,low,vulgar,advertising has lost its "advertised" in mind,all kinds of TV advertising messages noise caused by passing a rigid sense of fatigue caused to consumers or even revulsion.In order to protect the legitimate rights and interests of citizens,SARFT issued since January 1,2010 introduction of the "radio and television advertisements broadcast management approach" (the "17 New Order")."New Order 17" to strengthen the monitoring of TV advertising,but also further strengthen the management of TV shopping programs.This made one,like a local television station to put on a "magic spell." Forcing local stations to find innovative advertising marketing.This article on the "New Order 17," Analysis of a series of reforms put forward in the implementation of the "New Order 17",the new situation,how the local TV stations should implement a new advertising sales model in order to make their stand in this reform invincible position.which focuses on placement,point to understand the future of product placement advertising is advertising trends