英语翻译摘要：近年来,随着旅游业的快速发展,导游作为旅游业中不可或缺的因素,是旅游接待工作的主体,是整个旅游服务工作的轴

摘要：近年来,随着旅游业的快速发展,导游作为旅游业中不可或缺的因素,是旅游接待工作的主体,是整个旅游服务工作的轴心,因此导游服务质量的高与低,同时也决定了旅游产品的好与坏.
Abstract: in recent years, with the rapid development of tourism, guide the indispensable factors as tourism, is the subject of tour reception work, is the whole tourism service work, so the axis of the guide's service quality high and low, at the same time also determines the tourism product of good and bad.
通过对导游管理存在的问题的调查,从调查的目的、对象、范围、方式、内容等方面的了解,从而找出规范导游人员管理的措施,以提高导游整体服务质量.
Through to guide management problems of investigation, from the survey, the purpose of the object, scope, methods, contents, etc, so as to find out the understanding of regulating guide's personnel management measures to improve the guide overall service quality.
关键词：导游管理、问题调查、管理措施
Keywords: guide management, problem investigation and management measures