英语翻译浙江卫视品牌定位与推广战略研究摘 要在媒介产业竞争日益激烈和复杂的今天,电视媒体面临着生存与发展的问题.品牌时代

Zhejiang TV brand positioning and promotion strategy research
abstract
In the media industry,the increasingly fierce competition and complex today,TV media facing the survival and development of the problem.The arrival of the era of brand and the development of TV media seems to bring a bright road.Television channel brand shaping and promotion,became the provincial TV survival and the development path.Taking zhejiang TV,for example,through the zhejiang TV brand positioning and promotion strategy research,provincial TV's development in the future.
August 2008 edition of zhejiang TV began,after more than a year after the revision,zhejiang TV ratings from a year ago,the national and provincial TV seventh leap to the second nationwide provincial TV.Meanwhile,people see and remember a new brand "China blue".Can say,zhejiang TV,created a new miracles,people's attention.This will be the first to be the core concepts of interpretive and positioning,and from the whole understanding of the brand strategy of zhejiang TV.Secondly,zhejiang TV on the core value of the brand and brand recognition system is analyzed,and then from zhejiang TV brand promotion from three aspects of specific brand strategy analysis,finally to zhejiang TV in brand positioning and the promotion of the analysis.Text aims at the brand strategy of zhejiang TV is analyzed,for other provincial TV development for reference.
Keywords:zhejiang TV,China blue,Brand positioning,The brand strategy