英语翻译在旅游界和学术界,越来越多的专家、学者以及旅游目的地管理者开始关注起旅游者重游的问题.本文以岳麓山—橘子洲旅游区

In the tourism industry and academia, there are more and more experts and scholars as well as the tourism managers beginning to pay close attention to the revisit questions of tourists. This article is based on the Yuelu Mountain-JuZiZhou tourist area as an example for empirical study. The data shows that "scenic quality of tourism resources","scenic spot recognition" and "time money and energy" are the three factors which is the key to the tourists to revisit the scenic area. Then after subdividing the scenic spot recognition,the hospitality of scenic spot, quality of spot resources and so on,and study the influence of each factor.Found that safety and health service level of scenic spot is the big concern for tourists before making revisit decision. According to the results of the analysis, some suggestion are given to improve tourism revisit rate: 1.improve the quality of scenic spot resources, use it scientifically and protect it,develop potential tourism resource. 2.according to realistic level and developmental prospect of tourism area,make different marketing strategy for different tourism market to promote scenic spot recognition.