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THE British press is reporting,seemingly with some surprise,that a growing number of shoppers keeping the tills ringing at the big London sales this week are from mainland China.The spending power of Chinese shoppers may be news in Britain,but it is anything but a novelty in European cities from Paris to Geneva or Frankfurt,where stores have been hiring Mandarin-speaking assistants for some years.In fact,for all the excited talk of Chinese shoppers accounting for a third of all post-Christmas spending at some well-known stores like Burberry or Mulberry,the truth is that Britain is relatively bad at attracting Chinese tourists and visitors.I have written before that much of this is down to Britain's non-membership of the border-free Schengen Area,which allows Chinese visitors to tour countries like France,Germany,Italy and Switzerland on a single visa.
It is also the case that Chinese visitors have also carved out their own,distinctive list of sights that simply must be seen on a tour of Europe,and only a few of them are in Britain.As a former Beijing resident (some time ago now),I have been intrigued for a while by sightings of Chinese tour groups in odd places like the headquarters of the European Commission in Brussels,an unlovely spot dominated by glass and concrete office blocks and an urban motorway.I tried to get to the bottom of this new Chinese Grand Tour in a special essay for our Christmas double issue.It is a bit off topic,but in case it is of interest,here is the piece:
IN THE grounds of King’s College,Cambridge,grows perhaps the most famous willow tree in China.It was immortalised by Xu Zhimo,a 20th-century poet with all the attributes required for lasting celebrity:talent,a rackety love life and a dramatic early death (plane crash at 34).With each passing year,growing crowds of Chinese tourists visit the tree and a nearby marble boulder inscribed with lines from Xu’s poem,“On leaving Cambridge”.
Locals and tourists from elsewhere pass the tree without a second glance.But for educated Chinese,who learned Xu’s poem in school,this tranquil spot,watched over by handsome white cows and an arched stone bridge,is a shrine to lost youth.Many are visibly moved,even as the cameras click and flash.Xu’s verses help explain the great prestige Cambridge University enjoys in China,nudging it a notch or two ahead of Oxford.They also explain why many educated Chinese have heard of punting.
Xu’s willow is just one stop on an emerging grand tour of Europe,the continent that routinely tops polls of dream Chinese destinations.China’s newly mobile middle classes like to visit established spots like the Eiffel Tower,the Louvre and Venice’s Grand Canal.But the visitors have also marked out a grand tour all of their own,shaped by China’s fast-developing consumer culture and by distinctive quirks of culture,history and politics.麻烦大家不要直接google翻译 都是错的 谢 答得好的加分
THE British press is reporting,seemingly with some surprise,that a growing number of shoppers keeping the tills ringing at the big London sales this week are from mainland China.The spending power of Chinese shoppers may be news in Britain,but it is anything but a novelty in European cities from Paris to Geneva or Frankfurt,where stores have been hiring Mandarin-speaking assistants for some years.In fact,for all the excited talk of Chinese shoppers accounting for a third of all post-Christmas spending at some well-known stores like Burberry or Mulberry,the truth is that Britain is relatively bad at attracting Chinese tourists and visitors.I have written before that much of this is down to Britain's non-membership of the border-free Schengen Area,which allows Chinese visitors to tour countries like France,Germany,Italy and Switzerland on a single visa.
It is also the case that Chinese visitors have also carved out their own,distinctive list of sights that simply must be seen on a tour of Europe,and only a few of them are in Britain.As a former Beijing resident (some time ago now),I have been intrigued for a while by sightings of Chinese tour groups in odd places like the headquarters of the European Commission in Brussels,an unlovely spot dominated by glass and concrete office blocks and an urban motorway.I tried to get to the bottom of this new Chinese Grand Tour in a special essay for our Christmas double issue.It is a bit off topic,but in case it is of interest,here is the piece:
IN THE grounds of King’s College,Cambridge,grows perhaps the most famous willow tree in China.It was immortalised by Xu Zhimo,a 20th-century poet with all the attributes required for lasting celebrity:talent,a rackety love life and a dramatic early death (plane crash at 34).With each passing year,growing crowds of Chinese tourists visit the tree and a nearby marble boulder inscribed with lines from Xu’s poem,“On leaving Cambridge”.
Locals and tourists from elsewhere pass the tree without a second glance.But for educated Chinese,who learned Xu’s poem in school,this tranquil spot,watched over by handsome white cows and an arched stone bridge,is a shrine to lost youth.Many are visibly moved,even as the cameras click and flash.Xu’s verses help explain the great prestige Cambridge University enjoys in China,nudging it a notch or two ahead of Oxford.They also explain why many educated Chinese have heard of punting.
Xu’s willow is just one stop on an emerging grand tour of Europe,the continent that routinely tops polls of dream Chinese destinations.China’s newly mobile middle classes like to visit established spots like the Eiffel Tower,the Louvre and Venice’s Grand Canal.But the visitors have also marked out a grand tour all of their own,shaped by China’s fast-developing consumer culture and by distinctive quirks of culture,history and politics.麻烦大家不要直接google翻译 都是错的 谢 答得好的加分
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