英语翻译1.今天我要发表的主题是消费者的品牌态度2.在消费者行为学中,消费者对于品牌的态度起了非常重要的作用.它不但可以

问题描述：

英语翻译
1.今天我要发表的主题是消费者的品牌态度
2.在消费者行为学中,消费者对于品牌的态度起了非常重要的作用.
它不但可以决定消费者的购买行为.而且在品牌传播活动中,根据顾客的品牌态度,企业才能知道应该传播怎样的信息,以及向谁传播是有效的,从而制定品牌运营策略.
3.决定消费者态度的主要因素是消费者对广告的态度.
那么,消费者究竟对不同种类的广告有什么态度呢?
4.大多数人人为情感广告更有意思而理性广告很乏味.
5.事实上,在不同的条件下,消费者对于情感广告与理性广告的反映是不同的.
6.那么为什么消费者的反映是不同的呢?我们可以EML(Elaboration Likelihood Model)来解释
7.中枢说服路径把态度改变看成是消费者认真考虑的结果,即消费者多方面的分析、然后判断广告商品的性能.边缘说服路径认为态度的改变不在于消费者是否考虑商品本身的性能,而是根据专家推荐、广告是否给人美好的联想等作出判断.
8.那么消费者究竟会选择哪种路径呢?主要原因取决于消费者的MAO水平的高低
9.M指动机（motivation）主要指消费者的商品卷入程度.A指能力（ability）主要指消费者的知识水平.O指机会（opportunity）主要指接触广告时地条件.因此,当消费者具有较高的MAO水平时,中枢路径在品牌态度的形成过程中起主要作用,消费者就容易被理性广告说服.反之,当消费者的MAO水平较低时,边缘路径起主要作用,情感广告则容易引起消费者的共鸣.
10.我们应当具有判断信息是否有用的能力.减少冲动购买的行为.
11.我们不能够轻易相信某些信息,例如,电影中出现的商品镜头或者是公众人物身上的服饰等等.
12.作为企业,我们应当学会根据不同类型的消费者采取不同的营销方式.从而为企业获取最大的赢利.

1个回答分类：综合 2014-12-01

问题解答：

我来补答

1. Today I will publish the theme is consumer brand attitude
2 in the consumer behavior of consumers to brand attitude, and played an important role.
It can not only decided to purchase behavior of consumers. And in the brand communication activity, according to the customer's brand attitude, enterprise can know what information should be spread, and to whom is the effective communication, thus formulated brand operation strategy.
3 the main factors of consumers decide attitude of consumer advertising is the attitude.
Then, on different types of consumer advertising what attitude?
4 most everybody for emotional and rational more interesting advertisement advertisement really boring.
5. In fact, in different conditions, the consumer for advertising and rationality of the emotional reaction is different.
6. So why consumers react differently? We can EML (Model to explain the Elaboration segmenting)
7 the central persuade path attitude change as consumers seriously consider as a result of the analysis of the various consumer goods, and then judge advertising. The attitude that edge persuade path is not whether considering changing consumer goods, but the performance according to experts recommend, advertising is to judge a person good lenovo, etc.
8. So consumers will choose what kind of path? The main reason depends on consumer built level
9 M refers to the motive for (mainly refers to the consumer goods) involved in the degree. A refers to the ability (being) mainly refers to the consumers' level of knowledge. O opportunity (job) mainly refers to the contact when advertising. Accordingly, when consumer is high level, built in central path to brand attitude plays a main role in the formation of consumers, it is more likely to be rational advertising persuaded. Conversely, when consumer built lower level, edge path plays the leading role, emotional ads to consumers.
We should judge has 10 useful information. Reduce impulse buying behavior.
11 we can not easily believe that certain information, such as the goods in movies and on camera or public figures of clothing, etc.
12 as enterprise, we should learn according to different types of consumers to take different ways of marketing. And so as to obtain the biggest profit.

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