汉译英一段文章 品牌是消费者对其使用物品的印象.随着企业之间的竞争形式由产品力竞争向品牌力竞争的转变,品牌正成为企业掌握

品牌是消费者对其使用物品的印象.随着企业之间的竞争形式由产品力竞争向品牌力竞争的转变,品牌正成为企业掌握的最有效的竞争手段,相应地,有效的品牌管理亦成为企业制胜的关键.本文阐述了品牌管理的发展现状,从实践和理论角度对品牌管理的发展路径进行了深入探讨,认为企业品牌发展之路在于从基础入手改善顾客体验从而进行品牌传播和建立企业整体品牌管理模式.
The brand is the consumer to its use goods impression.Along with enterprise's between competition form by the product strength competition to the brand strength competition's transformation,the brand is becoming the most effective competition method which the enterprise grasps,the effective brand management also becomes the key which correspondingly the enterprise subdues.This article elaborated the brand management's development present situation,has carried on the thorough discussion from the practice and the theory angle to the brand management's development way,thought that road of the enterprise brand development lies from the foundation obtains to improve the customer to experience,thus carries on the brand dissemination and the establishment enterprise overall brand management pattern.
品牌管理模式:Brand management pattern
顾客体验:Customer experience
品牌传播:The brand disseminates