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中国饭店集团化发展现状、障碍分析与对策探讨
中国饭店集团化发展现状、障碍分析与对策探讨
本文从旅游业的支柱产业饭店业入手,阐述国际饭店集团在中国的发扩张和中国饭店集团的逐步发展,结合中国饭店集团的发展现状,分析中国饭店集团发展的四项障碍,一是知名品牌少,品牌影响力范围有限；二是人才储备不足；三是管理模式不成熟,缺乏强大的营销网络；四是中国饭店业融资管道单一,缺乏周转资金.提出四项发展策略包括：一,市场主导,政府支持；二,实施品牌战略,树立企业形象；三,加强“人本意识”,给中国饭店业侏儒新的活力；四,通过商业联盟和网络预订,建立强大的营销网络.
China Hotel Development Present Situation,The Analysis Of The Obstacles Group Discussion With Countermeasures
This article from the pillar industry tourism hotel and expounds international hotel group in China's hair expansion and the gradual development of the China hotel group,combining with the development process of Chinese hotel group China hotel group development,analyzes five obstacles,one is the capital market defect,capital insufficiency,two is al relay well-known brand,brand influence less limited range; Three is insufficient; talents pool Four is management mode not mature,lack of strong marketing network; five is the China hotel,the lack of financing channel single turnover funds.The last also puts forward four development strategies including:one,the dominance of the market,the government support; Two,the implementation of brand strategy,setting up the enterprise image; Three,strengthening "humanistic consciousness",give the China hotel gnome new vitality; Four,through the business alliances and network reservation,established a strong marketing network.
中国饭店集团化发展现状、障碍分析与对策探讨
中国饭店集团化发展现状、障碍分析与对策探讨
本文从旅游业的支柱产业饭店业入手,阐述国际饭店集团在中国的发扩张和中国饭店集团的逐步发展,结合中国饭店集团的发展现状,分析中国饭店集团发展的四项障碍,一是知名品牌少,品牌影响力范围有限；二是人才储备不足；三是管理模式不成熟,缺乏强大的营销网络；四是中国饭店业融资管道单一,缺乏周转资金.提出四项发展策略包括：一,市场主导,政府支持；二,实施品牌战略,树立企业形象；三,加强“人本意识”,给中国饭店业侏儒新的活力；四,通过商业联盟和网络预订,建立强大的营销网络.
China Hotel Development Present Situation,The Analysis Of The Obstacles Group Discussion With Countermeasures
This article from the pillar industry tourism hotel and expounds international hotel group in China's hair expansion and the gradual development of the China hotel group,combining with the development process of Chinese hotel group China hotel group development,analyzes five obstacles,one is the capital market defect,capital insufficiency,two is al relay well-known brand,brand influence less limited range; Three is insufficient; talents pool Four is management mode not mature,lack of strong marketing network; five is the China hotel,the lack of financing channel single turnover funds.The last also puts forward four development strategies including:one,the dominance of the market,the government support; Two,the implementation of brand strategy,setting up the enterprise image; Three,strengthening "humanistic consciousness",give the China hotel gnome new vitality; Four,through the business alliances and network reservation,established a strong marketing network.
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