英语翻译由此可知,创意广告的重要性就不言而喻了.我们已经知道,广告是一种信息传播活动,然而,传播效果的如何却是一个变量.

由此可知,创意广告的重要性就不言而喻了.我们已经知道,广告是一种信息传播活动,然而,传播效果的如何却是一个变量.不论从哪个角度看,广告创意的都是影响传播效果这一变量的重要因素.广告创意必须使广告客户的信息有效地发送出去,而且仅仅发送出去还不够,广告创意还必须使信息的接受者乐于接受信息.
Therefore,creative advertisement is evidently very important.We do know that advertising is a type of information transmiting activity,but what we don’t know is the variable effects of the transmission.From whichever perspective,advertisement creativity is a major factor in the variables of the transmission effects.Advertising creativity must effectively pass out the information of advertisers,but merely passing out is not enough,it must ensure that the information receivers are willing to accept the message.
只有达成这种任务,广告才有可能影响消费者的认知、偏好以及具体的购买行为.从消费者的角度进行思考,一个好的广告创意可以理解为抓住顾客的心理,打动大众,促使大众去购买 .因此,一个成功的广告战略首先来自不同凡响的创意.创意能引起消费者注意,是激发消费者购买欲望的驱动力.
Only with the accomplishment of this task,can the advertisement be able to influence the cognition,preference and the specific purchasing behavior of consumers.In consideration from the consumer perspective,an advertisement that can grasp the consumer mindsets,move and prompt the public to buy,only will it be considered as an excellent creative advertisement.So,the prerequisite of a successful advertising strategy is an outstanding originality.Creativity can attract the attention of consumers,it is an impelling force to incite consumers’ buying desires.
【英语牛人团】