问题描述：
英语翻译
4.Methodology
To explore the impact of cultural distance on communication
in international marketing channels,a study of
communication between US exporters and their distributors
in foreign countries was undertaken.Since all of the
exporters in the study were US-based,by definition they
are all LC.However,to assess the effect of cultural distance
on communication in the exporter–distributor marketing
channel,foreign distributors from a wide variety of countries
around the globe were sought.A source list of US
exporters operating throughout the world was obtained from
a reputable business directory publisher.Executives at each
export firm were contacted by telephone to request their
participation in the study.Of 250 firms contacted,60 firms
agreed to participate.Approximately 2 weeks after the initial
contact,nonrespondents were contacted again via telephone
to encourage their participation.Six of the returned surveys
were discarded due to incompleteness,resulting in a 21.6%
response rate.Of the 54 cases used for the analyses,35
included foreign distributors from high cultural context
countries and 19 were from low cultural context countries.
Contacts included senior managers and other qualified personnel most familiar with their firm’s foreign distributors.
In responding to the questionnaire,managers in the
export firms were asked to consider the communication that
they have with only one foreign distribution partner and to
indicate the country of that foreign distributor.Eighteen
nations other than the United States were represented in the
study and they included countries on five continents (see
Table 1).
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4.Methodology
To explore the impact of cultural distance on communication
in international marketing channels,a study of
communication between US exporters and their distributors
in foreign countries was undertaken.Since all of the
exporters in the study were US-based,by definition they
are all LC.However,to assess the effect of cultural distance
on communication in the exporter–distributor marketing
channel,foreign distributors from a wide variety of countries
around the globe were sought.A source list of US
exporters operating throughout the world was obtained from
a reputable business directory publisher.Executives at each
export firm were contacted by telephone to request their
participation in the study.Of 250 firms contacted,60 firms
agreed to participate.Approximately 2 weeks after the initial
contact,nonrespondents were contacted again via telephone
to encourage their participation.Six of the returned surveys
were discarded due to incompleteness,resulting in a 21.6%
response rate.Of the 54 cases used for the analyses,35
included foreign distributors from high cultural context
countries and 19 were from low cultural context countries.
Contacts included senior managers and other qualified personnel most familiar with their firm’s foreign distributors.
In responding to the questionnaire,managers in the
export firms were asked to consider the communication that
they have with only one foreign distribution partner and to
indicate the country of that foreign distributor.Eighteen
nations other than the United States were represented in the
study and they included countries on five continents (see
Table 1).
自己翻就给分- - 再加给50分 鄙视用翻译机的
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