本书第一版在2003年出版以来,受到师生的极度好评,被很多学校的电子商务及其他管理类专业选做教材.为了更好地满足师生的需要,紧跟电子商务实践的发展,作者对本书进行了修订.在第2版中,每篇文章仍然按照英文原文、中文译文、单词和词组、注释、练习题这样的结构来安排,非常适合学生学习使用.对原版中的一些文章进行了替换,并加入了新的阅读材料,以体现电子商务领域涌现出的新的热点话题.所选取的文章基本涵盖了电子商务的主要领域,这些文章难度适中,语言流畅,既具有很强的专业性又具有很好的可读性,在帮助学生巩固所学电子商务专业知识的同时,提高其英语水平.
The first edition of this book has been published in 2003,the highly praised by teachers and students,many schools and other e-commerce and management professionals to do the election materials.In order to better meet the needs of teachers and students,closely follow the development of e-commerce practice,the author of the book has been revised.In the second edition,each article is still in accordance with the original English text,the Chinese translation of words and phrases,notes that such a practice to structure arrangements,it is ideal for students learning to use.Some of the original article in a replacement and to add a new reading materials to reflect the area of electronic commerce emerged in the new hot topic.Selected articles covering the main areas of e-commerce,these articles moderate difficulty,language fluency,and both are highly professional and well readability with the help students consolidate the expertise of e-commerce at the same time,raise Their English proficiency.
