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英语翻译
Another common feature of advertising to children is the use of product disclosures and disclaimers such as “batteries not included” or “each part sold separately.” Studies make clear that young children do not comprehend the intended meaning of the most widely used disclaimers.For example,fewer than one in four kindergarten through second grade children could grasp the meaning of “some assembly required” in a commercial; in contrast,the use of child-friendly language such as “you have to put it together” more than doubled the proportion of children who understood the qualifying message (Liebert,Sprafkin,Liebert,& Rubinstein,1977; Lingsweiler & Wilson,2002).
Another common feature of advertising to children is the use of product disclosures and disclaimers such as “batteries not included” or “each part sold separately.” Studies make clear that young children do not comprehend the intended meaning of the most widely used disclaimers.For example,fewer than one in four kindergarten through second grade children could grasp the meaning of “some assembly required” in a commercial; in contrast,the use of child-friendly language such as “you have to put it together” more than doubled the proportion of children who understood the qualifying message (Liebert,Sprafkin,Liebert,& Rubinstein,1977; Lingsweiler & Wilson,2002).
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