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英语翻译
Cost and outcome analysis of monitoring drug advertisements were conducted.The cost of post-marketing drug advertisement monitoring was the operation cost by researchers.The outcome of advertising regulation was the negative outcome,i.e.the outcome was the number of incorrect messages detected by researchers.All over—claims,false claims,misleading advertisements,and other unapproved market promotion strategies,e.g.betting associated with drug promotion,were classified as incorrect messages.Then cost per message detected could be a proxy of how much Provincial Health Office and FDA would need to invest to protect consumer from misleading advertisements.All surveillance advert messages were analyzed and judged by an expert panel in the FDA (Drug Control Division).
Cost and outcome analysis of monitoring drug advertisements were conducted.The cost of post-marketing drug advertisement monitoring was the operation cost by researchers.The outcome of advertising regulation was the negative outcome,i.e.the outcome was the number of incorrect messages detected by researchers.All over—claims,false claims,misleading advertisements,and other unapproved market promotion strategies,e.g.betting associated with drug promotion,were classified as incorrect messages.Then cost per message detected could be a proxy of how much Provincial Health Office and FDA would need to invest to protect consumer from misleading advertisements.All surveillance advert messages were analyzed and judged by an expert panel in the FDA (Drug Control Division).
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