问题描述：
在线等~~~~哪位英语高手能帮我翻译一下这几段文字啊?
英译中哦,谢谢!感激不尽!
Multinationals don't set out to neglect these markets, of course. What's needed always changes during and after market entry, but companies don't adjust their commitments accordingly. As a business grows in an international market, marketing strategy evolves, and each sequential phase requires management resources specific to the task, different skills, and financial investment.
Having said that, however, we contend that a well-chosen name can give a company a decided marketing edge over comparable competitors, and that the branding effect of a strong corporate name can be especially important for service companies. Why? Because in services the company name is the brand name.
It was weidespread skepticism about the strategy that turned the name into a lightning rod for criticism.To be sure, one can find flaws with the name. When introduced, it was defined as a combination of "allegiance" and "aegis" and the very fact that it needed to be explanined---and its pronunciation make clear--signaled a problem.But this is hindsight.Had the strategy been sound andwell executed,we obviously would not be citing.Allegis as a flawed brand name.
英译中哦,谢谢!感激不尽!
Multinationals don't set out to neglect these markets, of course. What's needed always changes during and after market entry, but companies don't adjust their commitments accordingly. As a business grows in an international market, marketing strategy evolves, and each sequential phase requires management resources specific to the task, different skills, and financial investment.
Having said that, however, we contend that a well-chosen name can give a company a decided marketing edge over comparable competitors, and that the branding effect of a strong corporate name can be especially important for service companies. Why? Because in services the company name is the brand name.
It was weidespread skepticism about the strategy that turned the name into a lightning rod for criticism.To be sure, one can find flaws with the name. When introduced, it was defined as a combination of "allegiance" and "aegis" and the very fact that it needed to be explanined---and its pronunciation make clear--signaled a problem.But this is hindsight.Had the strategy been sound andwell executed,we obviously would not be citing.Allegis as a flawed brand name.
问题解答：
我来补答展开全文阅读