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16.Although large companies could easily set up their own advertising departments,write their own advertisements,and buy media space them selves,they tend to use the services of large advertising agencies.
17.The most talented advertising people generally prefer to work for agencies rather than individual companies as this gives them the chance to work on variety of advertising accounts (contracts to advertise products or services).
18.The client company generally gives the advertising agency an agreed budget; a statement of the advertising campaign,known as a brief; and overall advertising strategy concerning the message to be communicated to the target customers.
19.Agencies often produce alternative ads or commercials that are pre-tested in newspapers,television stations,etc.in different parts of a country before a final choice is made prior to a national campaign.
20.Every weekday,enormous amounts of commodities,currencies and financial securities are traded for immediate delivery at their current price on spot markets.
21.Futures,options and other derivatives exist in order that companies and individual may attempt to diminish the effects of,or profit from,future changes in commodity and asset prices,exchange rates,interest rates,and so on.
22.Speculators,anticipating currency appreciations or depreciations,or interest rate movements,are also active in currency futures markets,such as the London International Financial Futures Exchange (LIFFE,pronounced “life”).23.Alternatively,you can white a put option giving someone else the right to sell the shares at 100:if the market price remains above 100,no one will exercise the option,so you earn the premium.
16.Although large companies could easily set up their own advertising departments,write their own advertisements,and buy media space them selves,they tend to use the services of large advertising agencies.
17.The most talented advertising people generally prefer to work for agencies rather than individual companies as this gives them the chance to work on variety of advertising accounts (contracts to advertise products or services).
18.The client company generally gives the advertising agency an agreed budget; a statement of the advertising campaign,known as a brief; and overall advertising strategy concerning the message to be communicated to the target customers.
19.Agencies often produce alternative ads or commercials that are pre-tested in newspapers,television stations,etc.in different parts of a country before a final choice is made prior to a national campaign.
20.Every weekday,enormous amounts of commodities,currencies and financial securities are traded for immediate delivery at their current price on spot markets.
21.Futures,options and other derivatives exist in order that companies and individual may attempt to diminish the effects of,or profit from,future changes in commodity and asset prices,exchange rates,interest rates,and so on.
22.Speculators,anticipating currency appreciations or depreciations,or interest rate movements,are also active in currency futures markets,such as the London International Financial Futures Exchange (LIFFE,pronounced “life”).23.Alternatively,you can white a put option giving someone else the right to sell the shares at 100:if the market price remains above 100,no one will exercise the option,so you earn the premium.
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