英语翻译The scholar indicated that the perceived risk 

问题描述:

英语翻译

The scholar indicated that the perceived risk depends on the buyer’s general internet expertise as well as on the information provided on the web site.In any case,it can be supposed that the perceived risk will lead consumers to consider different signals when forming their attitude and feelings towards a web site (satisfaction and trust).

the contributions of this paper are the analysis of risk as a moderating variable,which can produce differences in perceptions,attitude and behaviour depending on the level of risk the consumer
perceives when buying online.(
1个回答 分类:英语 2014-12-11

问题解答:

我来补答
1.这位学者指出,风险感知取决于购买者对互联网的基本了解程度和在网站上发布的信息.在任何情况下,我们可以认为风险感知会使得顾客在对一个网站产生自己的态度和感受时(是否满意、信任),去考虑不同的信号.
这段大概是讲上网者在网上买东西,判断一个网站真假的时候会根据不同的东西判断(比如自己的网络认知或者网站上的信息)
2.这段报告的贡献在于它将风险当做调节变量进行分析,而这种调节变量可以根据顾客对风险的感知,而产生出不同的感官、态度以及行为.
这段是对前面那一段话的分析,意思是前文指出风险是会根据购买者的感知而变化的.比如不同的购买者在面对同一个购买网站时可能会做出不同的选择.
 
 
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