问题描述：
英语翻译
That is possibly one reason why the Resource-based View is accepted and triggers high interests inside the field of business economics.
Sanchez and Heene
Competitive advantages are explained by the existence of internal resources.Sanchez and Heene (1996) have brought up the role of ‘firm-addressable resources’.These are a firm’s available assets and capabilities to perceive market opportunities.‘Firm-addressable resources’ are classified in operations such as applications of existing capabilities for research and development,tangible or physical assets such as machines and intangible assets such as knowledge.Resource-based understanding becomes more realistic through this view,because it refers to increasing organizational networking.
Freiling
A further conceptual development in this context is the market orientation,i.e.a company has to interact consistently with its environment to accommodate and develop resources further.‘Firm-addressable resources’ could absorb gaps in the resource configuration (Freiling,2003).The development considers not just customers in the sales market,but also stakeholders,who play an important role.External resources can make content and structural changes.If a company has less ideas or perspectives for example,it may contact persons and/or organizations in its environment.It will be a sustainable effect,if the company ensures the right of disposal of that knowledge,e.g.by long-term contracts.
That is possibly one reason why the Resource-based View is accepted and triggers high interests inside the field of business economics.
Sanchez and Heene
Competitive advantages are explained by the existence of internal resources.Sanchez and Heene (1996) have brought up the role of ‘firm-addressable resources’.These are a firm’s available assets and capabilities to perceive market opportunities.‘Firm-addressable resources’ are classified in operations such as applications of existing capabilities for research and development,tangible or physical assets such as machines and intangible assets such as knowledge.Resource-based understanding becomes more realistic through this view,because it refers to increasing organizational networking.
Freiling
A further conceptual development in this context is the market orientation,i.e.a company has to interact consistently with its environment to accommodate and develop resources further.‘Firm-addressable resources’ could absorb gaps in the resource configuration (Freiling,2003).The development considers not just customers in the sales market,but also stakeholders,who play an important role.External resources can make content and structural changes.If a company has less ideas or perspectives for example,it may contact persons and/or organizations in its environment.It will be a sustainable effect,if the company ensures the right of disposal of that knowledge,e.g.by long-term contracts.
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