英语翻译在经济全球化时代,品牌已经远远超越其保证品质和服务,象征身份与资产的意义,而成为企业核心竞争力乃至国家经济文化发

In the era of economic globalization,the brand is far beyond its guarantees the quality and service,the symbol of status and assets,and become the enterprise core competitiveness and national economic and cultural development level and the symbol of national competitiveness.Bring customer brand in functional value and emotional value,but also for the enterprise creates value and returns.But with the anti-globalization movement of society,social value concept of brand also began to enter into people's vision.This article analyzed the brand in the era of economic globalization,under the brand's role and the evolution of the connotation and value of social role in multinational companies,and points out the social value of the brand of Chinese enterprises to develop the brand of enlightenment