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23. Trade shows:
A trade show is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press, therefore tradeshows are classified as either "Public" or "Trade Only". There are currently over 2500 trade shows held every year in U.S. alone.
参考
http://en.wikipedia.org/wiki/Trade_fair
24. Store demonstrations:
A sales or marketing presentation
25. Dealer contests and premiums:
A type of sales promotion
26. Dealer salespeople incentives:
Any finantial or non-financial factors that motivate the dealer and salepeople to sell more products.
27. Instant gratification:
We want everything and we want it now. For example, instant messages, email, fax, internet. Instant food, the faster the better. Instant education, job, wealth. Instant medical service, diagnosis, and an instant cure. Instant family. Instant travel. Instant information. Instant banking. Right or wrong, good or bad, we want it now
参考
http://righttruth.typepad.com/right_truth/2007/04/instant_gratifi.html
28. Delayed gratification:
Deferred gratification or delayed gratification is the ability to wait in order to obtain something that one wants.
参考
http://en.wikipedia.org/wiki/Deferred_gratification
29. Direct contact: direct contact with a public includes letters, plant tours, visits by public relations personnel, and company-sponsored events.
Face-to-face interaction with the public through letters, plant tours, visits by public relations personnel, and company-sponsored events.
30. Plant tours:
Public visits to the firm/factory
31. Publicity: news carried in the mass media about an organization-its products, policies, personnel, or actions-at no charge to the organization for media time and space.
32. Publicity tools:
Deliberate attempts to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales promotion, and personal selling. Promotion is one component of marketing.
参考
http://en.wikipedia.org/wiki/Publicity
33. News release:
A written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks.
参考
http://en.wikipedia.org/wiki/News_release
34. Feature articles:
The best articles
35. Press conferences:
A media event in which newsmakers invite journalists to hear them speak and, most often, ask questions.
参考
http://en.wikipedia.org/wiki/Press_conference
36. Letters to the editor:
Writing that are sent to the editor to reflect opinions and views.
参考
http://en.wikipedia.org/wiki/Editor
37. The Girl Scouts of America:
A youth organization for girls in the United States and American girls living abroad. It describes itself as " the world’s preeminent organization dedicated solely to girls.
Girl Scouts of the USA is the world’s preeminent organization dedicated solely to girls—all girls—where, in an accepting and nurturing environment, girls build character and skills for success in the real world. In partnership with committed adult volunteers, girls develop qualities that will serve them all their lives, like leadership, strong values, social conscience, and conviction about their own potential and self-worth.
Founded in 1912 by Juliette Gordon Low, Girl Scouts' membership has grown from 18 members in Savannah, Georgia, to 3.7 million members throughout the United States, including U.S. territories, and in more than 90 countries through USA Girl Scouts Overseas.
参考
http://en.wikipedia.org/wiki/Girl_Scouts_of_the_USA
http://www.girlscouts.org/WHO_WE_ARE/
38. Raw materials:
A raw material is something that is acted upon by human labour or industry to create some product that humans desire. Often the term is used to denote material that came from nature and is still in an unprocessed or minimally processed state. Iron ore and logs would be examples.
参考
http://en.wikipedia.org/wiki/Raw_materials
39. Capital:
A capital is the area of a country regarded as enjoying primary status; it is almost always the city which physically encompasses the offices and meeting places of the seat of government and fixed by law, but there are a number of exceptions.
参考
http://en.wikipedia.org/wiki/Capital
40. Covert involvement:
http://www.google.com.sg/search?hl=en&q=Covert+involvement&meta=
41. Consumer fatigue:
A phenomenon in which the consumers aren't interested in purchasing goods and services.
42. Communications carrier:
43. Run-of-paper color:
Commonly using color attachments
44. Qualitative selectivity:
45. Geographical selectivity:
A warning system
46. Reach: the number of people seeing or hearing
an ad in a medium one time during a stated time period.
47. Frequency: the number of times the same people in a target group are exposed to an ad during a stated period of time.
48. Media cost-per-thousand: the result of cost of purchase unit multiplied by 1000 divided by number of prospects reached.
49. Commercials:
Commercial may refer to:
Advertising, commercial messages
Radio commercial, via the medium of radio
Television advertisement, promoted via the medium of television
Commerce, the voluntary exchange of goods, services, or both
Trade, the trading of something of economic value such as goods, services, information or money
Commercial broadcasting, the act of broadcasting for profit
参考
http://en.wikipedia.org/wiki/Commercial
50. Knocking copy:
advertising copy in which one manufacturer compares a product to the product of another; under the Advertising Code of Ethics administered by the Media Council of Australia, knocking copy is allowed provided one does not "disparage identifiable products, services or advertisers in an unfair or misleading way".
参考
http://www.babylon.com/definition/Knocking%20Copy/Turkish
