英语翻译一般而言,在电子商务中,网络公司往往作为联系买方和卖方的电子中间In general/ generally sp

Generally speaking, in e-commerce, the network company often appears as buyers and sellers' electronic middle man who profit from advertisement and sellers' payment. The leading goat of this market is Ebay, by the end of 1999, it has 7,000,000 registration users, who provide 3,000,000 item of commodities to carry on the auction in the given time. These commodities include not only the small goods, but also automobiles and houses. Ebay gathers each item of commodity 25 cents to two US dollars demonstrations from sellers. Besides, they also gather each volume of trade from the seller 0.25% to 5% commissions. To seller, these expenses are very low, because if they publish sales messages in the traditional classified advertisement, it would cost them 50 US dollars weekly. But speaking of the network company, each commission amount looks like is as if very small, but accumulated are many. For example, Ebay's net income reached 220,000,000 US dollars in 1999, the net profit amounts to 11,000,000 US dollars.

Speaking of the service company which is engaged between the consumer and consumer's auction , the biggest challenge is fraud. As the middle man, their beyond control seller provides. The most of complaints from buyes are the seller does not deliver, even vanishing without a trace. In view of this kind of situation, Ebay has adopted some not perfect, but very ingenious method deals. The sellers who sell commodity frequently on Ebay have the credit rank, which established according to former buyer appraisal. Through the credit rank system, sellers can propagandize their reliability and delivery quality, buyers may glance over the customer appraisal and the rank information, they can also act according to their own purchase experience to carry on the appraisal.
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