问题描述:
英语翻译
Salespeople have long been recognized as primary sources of marketing information as their additional efforts to gather environmental information create few additional costs for the company (Webster,1999).Because of their boundary position,salespeople can offer their company direct access to important marketing
information about competitors and customers (Lorge,2006).Due to their daily presence in the field and favored relationships with customers,salespeople can be exposed to rumors about their customers’ or competitors’ projects,learn about new product launches before they take place,discover new products in test market areas,gather information about the discount and pricing policies of competitors,note changes in customers’ or distributors’ policies and behaviors,gather point-of-purchase information on promotional activities and effectiveness,and so forth.
Salespeople have long been recognized as primary sources of marketing information as their additional efforts to gather environmental information create few additional costs for the company (Webster,1999).Because of their boundary position,salespeople can offer their company direct access to important marketing
information about competitors and customers (Lorge,2006).Due to their daily presence in the field and favored relationships with customers,salespeople can be exposed to rumors about their customers’ or competitors’ projects,learn about new product launches before they take place,discover new products in test market areas,gather information about the discount and pricing policies of competitors,note changes in customers’ or distributors’ policies and behaviors,gather point-of-purchase information on promotional activities and effectiveness,and so forth.
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