英语翻译Salespeople have long been recognized as primary sources

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英语翻译
Salespeople have long been recognized as primary sources of marketing information as their additional efforts to gather environmental information create few additional costs for the company (Webster,1999).Because of their boundary position,salespeople can offer their company direct access to important marketing
information about competitors and customers (Lorge,2006).Due to their daily presence in the field and favored relationships with customers,salespeople can be exposed to rumors about their customers’ or competitors’ projects,learn about new product launches before they take place,discover new products in test market areas,gather information about the discount and pricing policies of competitors,note changes in customers’ or distributors’ policies and behaviors,gather point-of-purchase information on promotional activities and effectiveness,and so forth.
1个回答 分类:综合 2014-10-31

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因为销售人员额外努力地收集环境信息,并为公司减少额外成本支出,所以他们早就被公认为是市场信息的主要来源(韦伯斯特,1999).因为他们的边界位置,销售人员可以让他们的公司直接获取竞争者和客户的重要市场信息(Lorge,2006).由于他们在行业中的日常表现和与客户的有利关系,销售人员可以接触到他们的客户或者是竞争对手项目的传言,他们可以在新产品发布之前就了解,在测试市场地区发现新产品,收集竞争对手关于打折和定价政策的信息,注意到客户或者是分销商的政策、行为的变化,收集促销的活动和效力的现场信息等等.
 
 
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