History- Advertising
Commercial messages and political campaign displays have been found in the ruins of ancient Arabia.Egyptians used papyrus to create sales messages and wall posters,while lost-and-found advertising on papyrus was common in Ancient Greece and Ancient Rome.Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form,which is present to this day in many parts of Asia,Africa,and South America.The tradition of wall painting can be traced back to Indian rock-art paintings that date back to 4000 BCE.[6] As printing developed in the 15th and 16th century,advertising expanded to include handbills.In the 17th century advertisements started to appear in weekly newspapers in England.These early print advertisements were used mainly to promote:books and newspapers,which became increasingly affordable with advances in the printing press; and medicines,which were increasingly sought after as disease ravaged Europe.However,false advertising and so-called "quack" advertisements became a problem,which ushered in the regulation of advertising content.
