英语翻译摘要：对于现代企业来说,品牌日益成为生存和成功的核心要素之一.强势品牌意味着市场地位和利润.从某种程度上说,未来

For modern enterprise, it has increasingly become survival and success brand of one of the core elements. Strong brand means market position and profit. To a certain extent, and the future of marketing is the brand competition. Therefore, brand strategy should become an important enterprise marketing strategy. No brand strategy, it is difficult to form lasting enterprise core competitive ability, because the brand strategy is to cultivate the core competitiveness of enterprises an important support. This article aims to explore the concept of brand, brand management, enterprise brand management and core competitiveness in the relationship between the enterprise brand management and error, and proposed in this foundation rely on brand promotion our country enterprise core competitive power in an effective way. Keywords: enterprise brand brand strategy brand marketing