The key to effective cross-cultural communication is knowledge.First,it is essential that people understand the potential problems of cross-cultural communication,and make a conscious effort to overcome these problems.Second,it is important to assume that one’s efforts will not always be successful,and adjust one’s behavior appropriately.
For example,one should always assume that there is a significant possibility that cultural differences are causing communication problems,and be willing to be patient and forgiving,rather than hostile and aggressive,if problems develop.One should respond slowly and carefully in cross-cultural exchanges,not jumping to the conclusion that you know what is being thought and said.
William Ury’s suggestion for heated conflicts is to stop,listen,and think,or as he puts it "go to the balcony" when the situation gets tense.By this he means withdraw from the situation,step back,and reflect on what is going on before you act.This helps in cross cultural communication as well.When things seem to be going badly,stop or slow down and think.What could be going on here?Is it possible I misinterpreted what they said,or they misinterpreted me?Often misinterpretation is the source of the problem
