英语翻译广告语言具有强烈的说服力,它能刺激受众的消费欲望,打动消费者去购买和使用产品.这个广告运用了很多修辞手法,其中包

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英语翻译
广告语言具有强烈的说服力,它能刺激受众的消费欲望,打动消费者去购买和使用产品.这个广告运用了很多修辞手法,其中包括有双关,比喻和夸张.在句子方面有运用到陈述句,疑问句和祈使句.在音韵上面,这个广告运用了头韵和尾韵.在文字方面,有出现比较级和最高级,这样能突出产品的优势.在图像方面,这则广告借用了卡通人物来代替真人,很生动有趣.广告的颜色对比强烈背景颜色是浅黄色,字体的颜色以红色,黑色和黄色为主.
这则广告主要针对的是家庭主妇,因此广告里出现了3个家庭主妇,分别用对话和评价来证实这个产品的优势.让顾客更信任这个产品,因而购买这个产品.
1个回答 分类:英语 2014-11-04

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The ad language is very convictive.It can stimulate people's consumption desire and make them buy and use the products.The ad uses lots of rhetoric methods,including pun,comparison and overstatement.As for sentenes, it uses statement, question and imperative;as for the rhyme, it uses both alliteration and end rhyme;as for the words, both comparative degree and superlative degree exist in order to give prominence to the products' advantages;as for the image, it uses the cartoon to take the place of man and it is very lovelyl and interesting.The ad has strongly-contrastive color--its background color is yellowish,and the words are mainly red, black and yellow.
This ad is mainly made for the housewives,therefore, there are three housewives in the ad who help to proves the advantage of the product by their conversation and comments.The ad will make the consumer much more believe the product and buy it.
 
 
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