英语翻译仿拟修辞及其美学效果在英语广告中的运用（题目）摘要：仿拟是英语广告中一种常见的修辞方式,它对消费者熟知的英语语言

The Appliance of Parody Rhetoric and Aesthetic Effects in English Advertisements
Abstract:As one kind of common rhetoric manner in English advertisements,parody would produce the new connotation and pattern through correcting and deducing the English language elements which are familiar to the consumers.Beisdes,the target of parody is to attain the certain sale and promotion effect,simultaneously,consumers would understand swiftly the new language context and aesthetic.This paper attempts to discuss the significant meaning of parody rhetoric to the promotion and influence of English advertisements.
Key words:English advertisements,parody,rhetoric,aesthetic