问题描述：
英语翻译
Given our experience across all business disciplines,we’ve noticed that marketing has,to date,avoided the sea change brought about by the information revolution.Indeed,over and
over again,we see that it’s this gap between marketing and the rest of the enterprise that is at fault for stagnating sales,high customer attrition,poor return on CRM and marketing investments and overall poor financial results.While marketing is supposed to be charting the strategic course of the company,it’s become the Luddite laggard when it comes to putting information to work to sell more.
The way to address this gap is enterprise marketing management (EMM).Enterprise because this approach to marketing is simply too important to be left only to marketing.What could be more important to your company’s success than understanding how to use every resource,not just the traditional levers of the marketing mix,to drive your company’s sales and profits higher?
Given our experience across all business disciplines,we’ve noticed that marketing has,to date,avoided the sea change brought about by the information revolution.Indeed,over and
over again,we see that it’s this gap between marketing and the rest of the enterprise that is at fault for stagnating sales,high customer attrition,poor return on CRM and marketing investments and overall poor financial results.While marketing is supposed to be charting the strategic course of the company,it’s become the Luddite laggard when it comes to putting information to work to sell more.
The way to address this gap is enterprise marketing management (EMM).Enterprise because this approach to marketing is simply too important to be left only to marketing.What could be more important to your company’s success than understanding how to use every resource,not just the traditional levers of the marketing mix,to drive your company’s sales and profits higher?
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