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公益广告是以为公众谋利益和提高福利待遇为目的而设计的广告；是企业或社会团体向消费者阐明它对社会的功能和责任,表明自己追求的不仅仅是从经营中获利,而是过问和参与如何解决社会问题和环境问题这一意图的广告,它是指不以盈利为目的而为社会公众切身利益和社会风尚服务的广告.它具有社会的效益性、主题的现实性和表现的号召性三大特点.公益广告通常由政府有关部门来做,广告公司和部分企业也参与了公益广告的资助,或完全由它们办理.它们在做公益广告的同时也借此提高了企业的形象,向社会展示了企业的理念.这些都是由公益广告的社会性所决定的,使公益广告能很好的成为企业与社会公众沟通的渠道之一.
Or completely handled by them.They are doing public service advertising as well as to enhance the image of the enterprise,the enterprise to the community concept.These are the social nature of public service ads from the determined,so that public service can be a very good business and the public to become one of the channels of communication.
Public service advertising is that the public interests and improve the benefits designed for the purpose of advertising; it is to consumers,businesses or community groups to clarify its functions and responsibilities of the community that his is not merely seeking to profit from the business,but rather intervene and participate in how to solve social problems and environmental issues that the intention of advertising,it refers to non-profit society for the purpose of personal interests and social habits of public service ads.It has the social benefit of the theme of reality and performance of the three major characteristics of the call.PSAs are usually done by the relevant government departments,advertising companies and some enterprises are also involved in public service funding,
