英语翻译当前,随着新经济时代的来临,市场环境发生了极大的变化,品牌己成为企业占领市场的重要工具.同时,随着我国市场经济的

Nowadays,as the new economic era approaches,the marketing environment changes rapidly,where brand becomes an important tool to occupy the market.At the same time,with the development of marketing economy and the penetration of reform and openess,the domestic enterprises are confronting more competitions and challenges.The competition between the enterprises is more than the quality of the product,service and information,and the inevitable choice is the brand strategy of the enterprise.In this paper,simple analyses were carried out on the meaning and characteristic of brand of enterprises and brand strategies.What's more,some suggestions were also made for the brand strategy.