问题描述：
foudation of marketing
1a) Explain the main stages of the marketing planning process.Comment on the view that companies will derive as much benefit from the marketing planning exercise as from the marketing plan itself.
1b) Discuss the role and limitations of the external analysis phase of marketing planning.Give examples.
AND either:
2a) Decisions on ‘distribution intensity’ have implications for decisions across the Marketing Mix.Explain this statement in the context of appropriate examples.
2b) Explain the difference between positioning and repositioning and discuss why marketing managers may regard repositioning a product necessary.Give examples.
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1a) Explain the main stages of the marketing planning process.Comment on the view that companies will derive as much benefit from the marketing planning exercise as from the marketing plan itself.
1b) Discuss the role and limitations of the external analysis phase of marketing planning.Give examples.
AND either:
2a) Decisions on ‘distribution intensity’ have implications for decisions across the Marketing Mix.Explain this statement in the context of appropriate examples.
2b) Explain the difference between positioning and repositioning and discuss why marketing managers may regard repositioning a product necessary.Give examples.
给你100分悬赏,速回!
问题解答：
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