问题描述：
英语翻译
The word "offering" is used rather than "product",referring to the "bundle of benefits" that customers are buying,which may include such items as delivery time,technical support,education,...
应该如何翻译才好?
商品?品牌?似乎都不太好.
Positioning is the development of a favourable offering,relative to the needs of the target segment and relative to competition.
A good understanding of each of the three elements is essential for effective positioning.By its nature positioning is a "relative" rather than an "absolute" discipline.A position is created for an offering in the minds of target customers,using their needs and the offerings of competitors as reference points.
如果翻译成“供给”，上下文就不通顺。应该有一个比较专业的说法，既包含了产品的含义，又涵盖了提供产品所包含的后继服务。
The word "offering" is used rather than "product",referring to the "bundle of benefits" that customers are buying,which may include such items as delivery time,technical support,education,...
应该如何翻译才好?
商品?品牌?似乎都不太好.
Positioning is the development of a favourable offering,relative to the needs of the target segment and relative to competition.
A good understanding of each of the three elements is essential for effective positioning.By its nature positioning is a "relative" rather than an "absolute" discipline.A position is created for an offering in the minds of target customers,using their needs and the offerings of competitors as reference points.
如果翻译成“供给”，上下文就不通顺。应该有一个比较专业的说法，既包含了产品的含义，又涵盖了提供产品所包含的后继服务。
问题解答：
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