问题描述：
英语翻译
In order to begin to understand web-mediated trust we must first look at how it has been,and currently is,studied,there are several ongoing discussions concerning trust in the academics as well as the commercial world.Firstly,there are several current technical debates around the problems of verifying and managing identity.Issues on digital privacy and "computer-to-computer" trust are also frequently discussed.Secondly,there has been activity in the interdisciplinary field of web credibility (Fogg,2003),with its primary roots in experimental social psychology.Here the focus lies mostly on the business-to-consumer perspective (Fogg&Tseng,1999).Thirdly,there is research in the area of "online" sociology and anthropology,which often touches ,yet rarely focuses on,trust related issues.
This entails that simply referring to "online trust research" becomes problematic,since all of the above research fields,although all are concerned with trust,are at the same time radically different in their nature .One could say that the first area of computer science related trust research is rather irrelevant in our study since it does not attempt to understand trust itself,but treats it as a "binary"and rather trivial property of a relationship .It tries to answer questions such as "how can online trust-based or trusted systems be designed"(Resnick et al.,2000)in a pragmatic fashion without problematising the understanding of trust itself.The second,also highly pragmatic,field tries to separate out the concept of "credibility"from trust in order to make way for specific quantitative studies on what people generally perceive as being "credible"and "trustworthy" online,almost entirely without addressing the more fundamental questions around trust (Fogg&Tseng,1999).Hence,we feel that the approach most relevant in our endeavour to understand interpersonal trust in a web-mediated social space is in line with the third field of research,namely to apply existing work of offline sociology to the online world.However,as we shall see ,it is a highly difficult route to go down.
In order to begin to understand web-mediated trust we must first look at how it has been,and currently is,studied,there are several ongoing discussions concerning trust in the academics as well as the commercial world.Firstly,there are several current technical debates around the problems of verifying and managing identity.Issues on digital privacy and "computer-to-computer" trust are also frequently discussed.Secondly,there has been activity in the interdisciplinary field of web credibility (Fogg,2003),with its primary roots in experimental social psychology.Here the focus lies mostly on the business-to-consumer perspective (Fogg&Tseng,1999).Thirdly,there is research in the area of "online" sociology and anthropology,which often touches ,yet rarely focuses on,trust related issues.
This entails that simply referring to "online trust research" becomes problematic,since all of the above research fields,although all are concerned with trust,are at the same time radically different in their nature .One could say that the first area of computer science related trust research is rather irrelevant in our study since it does not attempt to understand trust itself,but treats it as a "binary"and rather trivial property of a relationship .It tries to answer questions such as "how can online trust-based or trusted systems be designed"(Resnick et al.,2000)in a pragmatic fashion without problematising the understanding of trust itself.The second,also highly pragmatic,field tries to separate out the concept of "credibility"from trust in order to make way for specific quantitative studies on what people generally perceive as being "credible"and "trustworthy" online,almost entirely without addressing the more fundamental questions around trust (Fogg&Tseng,1999).Hence,we feel that the approach most relevant in our endeavour to understand interpersonal trust in a web-mediated social space is in line with the third field of research,namely to apply existing work of offline sociology to the online world.However,as we shall see ,it is a highly difficult route to go down.
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