问题描述：
英语翻译
伊士曼柯达公司Eastman Kodak Company,简称柯达公司,是世界上最大的影像产品及相关服务的生产和供应商,总部位于美国纽约州罗切斯特市,是一家在纽约证券交易所挂牌的上市公司,业务遍布150多个国家和地区,全球员工约8万人.翻看这个公司的历史,我们可以看见许多值得回忆的辉煌,从1883年,伊士曼发明了胶卷,使摄影行业发生了革命性的变化,再到1976年,柯达开发出数字相机技术,并将数字影像技术用于航天领域.柯达一直是摄影行业当之无愧的龙头企业.但在近十年来的产业转型之路上,柯达却由于对传统领域的利润过于眷恋,缺乏对市场的前瞻性分析,没能及时调整公司战略重心和部门结构,导致错失良机.尤其是进入21世纪后,传统的影像行业遭遇了前所未有的生存危机,消费市场以每年10%的速度急速萎缩,靠胶片为生的柯达面临着生死抉择.这时的柯达依然不舍老本行,费尽周折擒获中国最后一个胶卷自主品牌——乐凯.可惜,就在此间佳能、尼康等数码企业纷纷进入相机领域,赢得先机,柯达错失了数码业务发展的黄金时期.作为一家在过去的132年间共掌握了近1万余项专利技术的老牌企业,我们很难说柯达不懂得创新的重要性,但为什么柯达在这过去的十年就是没有抓住机会升级转型保持领先呢?要回答这个问题,一方面我们需要对转型升级做一个研究分析,另一方面我们应该使用SWOT分析法对柯达公司的发展战略进行深度解析.
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Eastman Kodak Company, hereinafter referred to as Kodak Company, is the world's largest image products and producer and supplier of related services, headquartered in the rochester, New York, is a listed Company on the New York stock exchange market.Its business covers more than 150 countries and regions, which employed approximately 80000 people. Through the company's history, we can see many memorable brilliance.From 1883, Eastman invented the film, made photography industry have a revolutionary changes, and then to 1976, kodak developed the digital camera technology , and the digital imaging technology used for aerospace field. Kodak has been the leading enterprise in the photography industry. But in the past ten years,on the way of industry transformation, it was so attached to the traditional field's profits , lacked of market prospective analysis,couldn't adjust company strategic focus and department structure, that all these led to missing of the good opportunities. Especially in the 21 st century, the traditional image industry was subject to unprecedented survival crisis, consumer market had been rapidly shrinking at the rate of 10% every year, Kodak, living on film faced life and death choice. At this time the kodak still didn't line up, even made much ado about getting the last China independent brand film--Lucky Film. Unfortunately, in the meantime,digital enterprises like Canon Nikon, had the camera into the field, winning advantage, kodak missed the golden age of digital business development. As an old enterprise who mastered nearly more than 10000 patents of technology i in the past 132 years,it is difficult to say kodak doesn't know the importance of innovation, but why kodak in the past ten years was not taking the opportunity to lead the transformation upgrade? To answer this question, on the one hand, we need to do an analysis on transformation and upgrading , on the other hand we should use the SWOT analysis method to do a in-depth analysisthe on the development strategy of the Kodak .
