请帮我翻译成英文.不要机译的~谢谢

4. Culture communication function
Due to the political and economic and cultural world has a great tradition
Differences in business, often faced negotiators sex
Craig characteristics, negotiation, behavior and values, etc
Caused by the differences of cultural conflict. In fact, many negotiations
Researchers often unconsciously will own cultural values as a reason
The scale and standard solution each other. Practice has proved, business personnel should be
Avoid "cultural reference", adapt to exotic cultural differences. talk
Convicted, should be familiar with the other countries of the cultural background, advantage of each other's sex
Glen, so in the negotiations characteristics in active position. business
Cultural factors in international business activities of infiltration, and often
Can cause caused by cultural barriers, cultural clash. Therefore, foreign-related
Business personnel should possess not only the solid specialized knowledge, good
Foreign language skills, and must understand, familiar with exotic politics
Governance system, economic environment, legal system, operation habit as well
Commercial values and improve business culture consciousness, they can better
Achieve business communication and cultural exchange multiple purpose.