问题描述:
英语翻译
Stage 1:Set Advertising Objectives
An advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time.
Stage 2:Set the Advertising Budget
Setting the advertising budget is not easy - how can a business predict the right amount to spend.Which parts of the advertising campaign will work best and which will have relatively little effect?Often businesses use "rules-of-thumb" (e.g.advertising/sales ratio) as a guide to set the budget.
Stage 3:Determine the key Advertising Messages
The advertising message must be carefully targeted to impact the target customer audience.A successful advertising message should have the following characteristics:
(a) Meaningful
(b) Distinctive
(c) Believable
Stage 4:Decide which Advertising Media to Use
There are a variety of advertising media from which to chose.A campaign may use one or more of the media alternatives.The key factors in choosing the right media include
a) Reach
(b) Frequency
(c) Media Impact
Stage 5:Evaluate the results of the Advertising Campaign
The evaluation of an advertising campaign should focus on two key areas.
(1) The Communication Effects - is the intended message being communicated effectively and to the intended audience?
(2) The Sales Effects - has the campaign generated the intended sales growth.
Stage 1:Set Advertising Objectives
An advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time.
Stage 2:Set the Advertising Budget
Setting the advertising budget is not easy - how can a business predict the right amount to spend.Which parts of the advertising campaign will work best and which will have relatively little effect?Often businesses use "rules-of-thumb" (e.g.advertising/sales ratio) as a guide to set the budget.
Stage 3:Determine the key Advertising Messages
The advertising message must be carefully targeted to impact the target customer audience.A successful advertising message should have the following characteristics:
(a) Meaningful
(b) Distinctive
(c) Believable
Stage 4:Decide which Advertising Media to Use
There are a variety of advertising media from which to chose.A campaign may use one or more of the media alternatives.The key factors in choosing the right media include
a) Reach
(b) Frequency
(c) Media Impact
Stage 5:Evaluate the results of the Advertising Campaign
The evaluation of an advertising campaign should focus on two key areas.
(1) The Communication Effects - is the intended message being communicated effectively and to the intended audience?
(2) The Sales Effects - has the campaign generated the intended sales growth.
问题解答:
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