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in a fraction of a second,goole's technology can evaluate millions of variables about its users and advertisers,correlate them with millions of potential ads,and deliver the message to which each user is most likely to respond.because this technlolgy makes ads more relevant,users click on ads 50 to 100 percent more often on google than on yahoo!creating a better return for advertisers.according to eMarketer,goole grabbed about 70 percent of all paid search advertising
in a fraction of a second,goole's technology can evaluate millions of variables about its users and advertisers,correlate them with millions of potential ads,and deliver the message to which each user is most likely to respond.because this technlolgy makes ads more relevant,users click on ads 50 to 100 percent more often on google than on yahoo!creating a better return for advertisers.according to eMarketer,goole grabbed about 70 percent of all paid search advertising
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