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As books go online, publishers run for cover
By Carter Dougherty
Published: MONDAY, OCTOBER 9, 2006
FRANKFURT: When file-sharing services like Napster hit the scene, the music and film industries found that their awakening to the digital world was a rude one. The publishing industry, it seems, has taken heed of this experience.
Unlike record companies, which faced the double whammy of the iPod and illegal file sharing, the online market has given book publishers some breathing room.
There is no hit device for reading books electronically, nor is there a place to go online to browse or download an unbeatable selection of books. There is, however, a keen awareness among publishing executives that this day will come - and that they need to shape, rather than be shaped by, developments.
"We are facing all the same risks as the music industry," said Olaf Ernst, worldwide director of e-books for Springer, a German scientific publisher. "But if our reaction is like theirs was, we will have problems."
At the Frankfurt Book Fair, which ended Sunday, Springer introduced its pathbreaking system for managing digital rights for the scientific and professional literature that it puts out. Put simply, Springer's clients - mostly university libraries - will be able to access for a single fee more than 10,000 titles with minimal restrictions on sharing.
But the Springer model, as Ernst freely admitted, offers little guidance for how to manage the intellectual property issues surrounding best- selling novels and self-help books, which his company does not publish.
That sector of the publishing industry is caught in what Dan Penny, market analysis manager for Electronic Publishing Services, a London consultancy, calls "its own chicken-and-the-egg problem."
"We're going to see an iTunes of books at some point here, and that will drive the market forward," Penny said. "But we need to see an established reader device first."
A blockbuster device could conceivably bring major names like Google into the online sales picture, Penny said, as platforms for distributing e-books, which are electronic versions of books. Google is already encouraging publishers to participate in its Google Book Search service, arguing that its searches bring publishers new customers by including information on where to buy or borrow books.
这是前半部分 后半部分在下面
As books go online, publishers run for cover
By Carter Dougherty
Published: MONDAY, OCTOBER 9, 2006
FRANKFURT: When file-sharing services like Napster hit the scene, the music and film industries found that their awakening to the digital world was a rude one. The publishing industry, it seems, has taken heed of this experience.
Unlike record companies, which faced the double whammy of the iPod and illegal file sharing, the online market has given book publishers some breathing room.
There is no hit device for reading books electronically, nor is there a place to go online to browse or download an unbeatable selection of books. There is, however, a keen awareness among publishing executives that this day will come - and that they need to shape, rather than be shaped by, developments.
"We are facing all the same risks as the music industry," said Olaf Ernst, worldwide director of e-books for Springer, a German scientific publisher. "But if our reaction is like theirs was, we will have problems."
At the Frankfurt Book Fair, which ended Sunday, Springer introduced its pathbreaking system for managing digital rights for the scientific and professional literature that it puts out. Put simply, Springer's clients - mostly university libraries - will be able to access for a single fee more than 10,000 titles with minimal restrictions on sharing.
But the Springer model, as Ernst freely admitted, offers little guidance for how to manage the intellectual property issues surrounding best- selling novels and self-help books, which his company does not publish.
That sector of the publishing industry is caught in what Dan Penny, market analysis manager for Electronic Publishing Services, a London consultancy, calls "its own chicken-and-the-egg problem."
"We're going to see an iTunes of books at some point here, and that will drive the market forward," Penny said. "But we need to see an established reader device first."
A blockbuster device could conceivably bring major names like Google into the online sales picture, Penny said, as platforms for distributing e-books, which are electronic versions of books. Google is already encouraging publishers to participate in its Google Book Search service, arguing that its searches bring publishers new customers by including information on where to buy or borrow books.
这是前半部分 后半部分在下面
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