问题描述：
英语翻译
翻译软件恕不采纳.
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全球化市场经济浪潮中,稳定客户群带来的收益占企业利润的比重成为衡量企业抗风险能力大小的重要标志.互联网的发展改变了人们的生活及消费方式,迫使企业必须为稳定客户群进行管理上的改革.本论文立足于电子商务环境,针对客户关系管理的基本功能之一——客户保持进行研究.
本论文从管理理念的角度对客户保持进行研究,通过分析我国电子商务客户的现状,研究电子商务环境下客户保持的变化和特点,在分析其现状问题的基础上提出了相应的提升对策.论文还就具体电子商务企业案例进行研究,针对客户保持的特殊问题加以理论性的分析.
本论文的研究结论适用于中国当今电子商务企业的经营管理,通过提升网络信任和企业口碑,建立客户忠诚,完成客户保持管理,从而最终达到帮助企业赢得竞争优势的目的.
问题解答：
我来补答
In the trend of the globalized market economy,as to measure the risk resistance capacity of an enterprise,the proportion of the income brought from the stable customers group in an enterprise's profits has been becoming an improtant symbol.The development of the Internet has changed people's life and consumption ways,which forces the enterprise improving its management for the stable customers group.Being established in the e-commerce environment and in connection with one of the basic function of the customer relation management---customer retention,the paper conducts a study.
From the management philosophy,the paper conducts a study on the customer retention,and by analyzing the present situation of China's e-commerce clients,the paper makes a research on the changes and feature of the customer retention in the e-commerce environment,besides,related countermeasures have been put forward on the basis of the analysis of its present situation.And the paper also conducts a study on the specific cases of the e-commerce enterprises,adding theoretical analysis into the special issues of the customer retention.
The research conclusion of the paper is adequate for the management control of the current chinese e-commerce enterprises,by improving the network trust and the enterprises'public praise,establishing cosumer loyalty and completing the management of the customer retention,in order to reach the goal of helping the enterprises gain the competitive advantage.
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