2011年是我国“十二五”规划的开局之年,党的十七届五中全会要求,全面推动文化产业成为国民经济支柱性产业.
The 2011 is our country "1025" planning start in the 17th session of the fifth session, the party's request, promote the cultural industry become national economic backbone industry.
这是我国在新时期、新背景下,对文化产业要实现跨越式发展所提出的新的历史要求.
This is our country in the new era and new background of culture industry, great-leap-forward development proposed new historical requirements.
作为文化产业中的重要组成部分,传媒产业的发展直接影响着文化产业的兴衰.
As an important part of culture industry, media industry directly influences the development of cultural industry rise and decline.
2006年,成都市委、市政府根据中央、省、市一系列关于大力推进文化体制改革和文化产业发展的方针政策,率先于全国其它区域中心城市进行的大胆探索,于11月将成都三大主流媒体平台——成都电视台、成都日报报业集团、成都人民广播电台合并组建而成的现代综合传媒集团——成都传媒集团.
In 2006, chengdu municipal party committee and the city government according to the central, provincial and municipal series on vigorously promote reform of the cultural system and the development of cultural industry policy, and take the lead in the area of the other central cities, the bold exploration on November will chengdu three mainstream media platform - chengdu television, chengdu daily newspaper group, chengdu people's broadcasting station merging to form a modern comprehensive media group - chengdu media group.
本文将以SWOT模型为研究方法,以成都传媒集团为研究蓝本,通过对成都传媒的优势、劣势、机会和威胁加以综合评估与分析.
Based on SWOT model for researching method, and taking chengdu media group for research of chengdu media chief, through the strengths, weaknesses, opportunities and threats the synthetical evaluation and analysis.
清楚的确定成都传媒集团的资源优势和缺陷,了解成都传媒集团所面临的机会和挑战,从而对成都传媒集团未来的发展起到重要意义.
Clearly identified chengdu media group resource advantages and defects, understand chengdu media group faced the opportunities and challenges of chengdu media group, which has important significance to the development of the future.
