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英语翻译
INTRODUCTION:STUDY OBJECTIVE
Place(City) marketing is aimed at a series of different objecti ves such as raising the competitive position of the city,attracting inward investment,impr oving its images and establishing city identity.These objectives are very useful as place m arketing tool.And they are interrelated and integrated in doing place promotion and place market.Debates and strategies for the place marketing are quite often confined to partia l place marketing,research for the tactical method of place pr omotion under a limited objective goal.However,this study examines the characteristics of full place marketing focused on place production such as background,concept,place audit,place asset making,and princ iples of place marketing.
INTRODUCTION:STUDY OBJECTIVE
Place(City) marketing is aimed at a series of different objecti ves such as raising the competitive position of the city,attracting inward investment,impr oving its images and establishing city identity.These objectives are very useful as place m arketing tool.And they are interrelated and integrated in doing place promotion and place market.Debates and strategies for the place marketing are quite often confined to partia l place marketing,research for the tactical method of place pr omotion under a limited objective goal.However,this study examines the characteristics of full place marketing focused on place production such as background,concept,place audit,place asset making,and princ iples of place marketing.
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