英语翻译自从网络成为一个充满信息互动的平台以后,网民成为一群重要的信息发源体,并在网络上互相交流,渐渐形成一种网络口碑传

Since the Internet becomes a full information interaction platform,a group of netizens become the important information originated in the network,and communicate with each other,and gradually formed a kind of network word-of-mouth dissemination.But this seemingly efficient and convenient method for enterprise,provides a new marketing mode - iwom marketing,but in China,the network marketing seems to go public in the road,appear perverse.Aiming at the problems in marketing,analyzes iwom domestic development situation and problem,with some classical successful iwom marketing events as the research object,analyses the behavior and attitude,Internet marketing network reputation from the wrong path,how to explore iwom marketing in commercial application.