英语翻译经济型酒店的概念产生于上世纪80年代的美国,近几年才在中国出现.经济型酒店的特点之一是功能简化,它把服务功能集中

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英语翻译
经济型酒店的概念产生于上世纪80年代的美国,近几年才在中国出现.经济型酒店的特点之一是功能简化,它把服务功能集中在住宿上,力求在该核心服务上精益求精,而把餐饮、购物、娱乐功能大大压缩、简化、甚至不设,投入的运营成本大幅降低.所以酒店客房价格也大幅下降,满足了大量游客的需要.本文阐述了经济型酒店出现的原因,以及在我国快速扩张的原因.从经济型酒店在我国的发展现状以及在品牌建设中存在的问题加以分析,认为经济型酒店酒店在我国虽然有着良好的发展前景,但由于经济实力太小,运营能力有限,服务的附加值低.从而降低了市场赢利能力.并提出了三点培育经济型酒店品牌的策略.另外本文从连锁规模,品牌,信息网络,服务标准化,低成本5个方面分析如何提升经济形酒店的竞争力.本文认为在竞争激烈的酒店经营之中要取得一席之地,一方面要加强经济型酒店的品牌化建设,另一方面要把握好经济型酒店经营的五个因素.
经济型酒店 扩张原因 发展现状 品牌策略 竞争力
不要软件直接翻译的.
1个回答 分类:综合 2014-11-15

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Economic hotel concepts in the 80s of the last century in the United States, and only in recent years in China. Economic characteristics of the hotel is one of the functions to simplify its service functions concentrated at the hotel, The core sought to improve services, while restaurants, shopping, entertainment features greatly reduced, simplified or no, invested substantially reduced operating costs. So hotel rooms and prices also declined substantially to meet the needs of large numbers of tourists. This paper describes the economic reasons for the hotel, and the rapid expansion of our reasons. From the economic hotel in China's development status and brand building in problem analysis, think the economy hotels in China although the hotel has good prospects for development, but because economic strength is too small Business capacity is limited, the low value-added services. thereby reducing the market profitability. and the 3:00 nurture economic hotel brand strategy. Another From outside a chain size, brand, information networks, service standardization cost five analyzing how to improve the economy-hotel competitiveness. In this paper that in the face of fierce competition among hotel operators to securing a place, we need to strengthen economic hotel brand building, the other a good grasp of the economic operation of the hotels of the five factors. Hotel expansion of economic development because the status quo competitive brand strategy
 
 
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